Why did my fiancé get all kinds of ads for wedding rings when we were ring shopping? Why am I getting ads for Home Depot, DeWalt and Ace so often? Its as if they know that we just recently got engaged and remodeled our new home. As a matter of fact they do know this information and much much more. The business of information on the web has become incredibly valuable in recent years. The days of uploading a simple website and calling it a day are gone. It is now vitally important for a business to conduct business online with clear goals and a roadmap for success.
I recently came across this short video that does an amazing job of tracing visually what happens to information collected and used to sell products. Just think of the implications of this with the influx of mobile web usage.
This is just one example of why seeking help to navigate through the turbulent and ever changing sea of information is a smart investment for any business.
Next time we will take a look at why the company image is more effective than the best sales person.