I speak to a lot of people who think that creating a website is all you need to do to have a presence on the Internet. They think that simply having a site out there, preferably one built on WordPress and using a great theme and some plugins to make it even better, will help them to reach a huge online audience and connect with more people or make more sales. Unfortunately it isn’t as simple as that. Once you’ve created and launched your site, you can give yourself a quick pat on the back, … [Read more...]